The Hunt for Gems and Clients Is On!

Introduction

What Is An Artinian, In-Store Gem Show?
A Quick Overview

How To Succeed

The 3 Keys That Will Ensure Your Success

Overall Plan

How to incorporate, Experience, Story, Urgency and Scarcity into our event?

The 6 weeks To Success

Weeks 6-8

Start With The End In Mind

  • Watch introductory videos #1, #2 and #3 above.
  • Assign event leader.
  • Watch video to the right.
  • Prepare and or order your graphics and invitations.
  • Set individual and event goals.
  • Display goals where all staff can see.
  • Prepare your customer list.
  • Discuss calling and texting personal clients.
  • Discuss ways to build traffic.
  • Delegate tasks. Download Checklist

Weeks 4-5

Setting The Stage

  • Watch video to the left.
  • Review goals.
  • Set up counter top displays and in-store advertising.
  • Create social media event.
  • Send out first post.
  • Prepare text-able version of invitation. 
  • Update your website with banners and event notification.
  • Send out first e-blast.
  • Discuss calling personal clients.
  • Download Phone Script.
  • Role play with phone script.
  • Begin calling clients.
  • Discuss opportunities to build traffic.
  • Begin product knowledge. Research a gem type and present it to the group. For every feature include a benefit.
  • Delegate tasks. Download Checklist

Week 3

Getting The Most Out Of Your Effort.

  • Watch video to the left.
  • Discuss how to integrate the 4 keys of success, into your event marketing plan.
  • Report on what is working so far and what needs to be improved.
  • Prepare mailing list for invitations along with address labels etc. 
  • Download second phone script and practice role play. (Download Phone script #2.)
  • Plan refreshments. (See the fun food and drinks images below for examples).
  • Product Knowledge training. Research a gem type and present it to the group. For every feature include a benefit.
  • Delegate tasks. Download Checklist

Week 2

Ramping Up The Effort.

  • Watch video to the left.
  • Review attendance goals and plan, if necessary, how to close the gap on how to reach the 50-60 client attendance target.
  • Mail out tri-fold invitations.
  • Discuss strategy for making the next round of phone calls, using the phone script provided.
  • Brainstorm ways to reach clients who have been thus far difficult to reach.
  • Download second phone script #2 and practice role play. Download Here
  • Change voice mail on store phone to announce event.
  • Place additional in-store/outdoor event signage.
  • Increase frequency of social media posts, including video.
  • Product knowledge. Research a gem type and present it to the group. (When you present special features of the gem, include an equal number of benefits as well as examples of how you would close the sale).
  • Download Checklist

Week 1

The Final Stretch.

  • Watch video to the right.
  • Discuss final strategy for increasing attendance.
  • Review phone script and phone call success. Discuss what is working and what needs improvement. Intensify action.
  • Designate one or two evenings before the event for a phone call and text party/competition. Bring in dinner and have the team make calls together. Give out prizes and make it fun.
  • Brainstorm ways to reach clients who have been thus far difficult to reach.
  • Watch the best practices for sharing gems video, below.
  • Make final arrangements for refreshments.
  • Plan event security protocol.
  • Prepare location in the store for the inventory. Note: This is a very large gemstone display that will take up about 40 linear feet of showcase space.
  • Arrange arrival time and set up procedure with Artinian Gems.
  • Communicate special client requests with Artinian Gems.
  • Final product knowledge session.

2 Days Prior

Last Minute Reminders

  • Watch video to the right.
  • Final client reminder. This is done tactfully and in a manner that will make your client appreciate you for being thoughtful of them. 

The Day Of Your Event

It's Party Time.

  • Make sure every client has been confirmed. Call and or text final reminders.
  • Prepare refreshments.
  • Set out tweezers, jewelry pads and polishing cloths on the cases where the gems are being displayed.
  • Set up enter-to-win box (if applicable).
  • Set out large bowl for Artinian Gems special discount items.
  • Empty cases for gems.
  • Discuss how sales will be written up.
  • Watch video here.
  • Place yourself and your team in a peak mental state, one that will empower you to present gemstones effectively and to close sales.

Strengthen The Story And Sale With These Videos
Fun Food And Drink Ideas From Our Gem Parties
How we care for our clients, starting from the moment that they walk through the door, speaks volumes. That’s why an interesting, colorful and inviting display of food and drinks is a must. It’s part of a memorable experience that will have them asking you. “When is your next gem party?’

Best Practices For Sharing The Gems And Reading The Price Code

Watch The Video Below To Learn How To, Show And Care For The Gems, Read The Pricing Code and Seguay Into The Sale

Week 6-8

Week 5

Week 3

Week 2

Week 1 - Training

Artinian Gems
 
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